How will the market change after the consolidation of the largest players? What global changes will affect the local market? What can local players do in order not to lose their market positions? How will the changes at the top affect the guests of Polish hotels and those in Central and Eastern Europe? What other acquisitions are possible?

How to make sure you sell your project with a satisfactory rate of return? Is the current climate favourable for purchase and sale transactions? Should you be thinking about the sale as early as the design stage? Is it possible to change anything later?

A long-term investment… difficult… a bottomless pit… and all that ‘fun’ with the monuments preservation office! Is a hotel project in a historic building worth all the hassle? Or perhaps just the opposite is true: a hotel in a historic building is the only viable concept for the development of such properties. What to do in order to succeed with such an investment? Are old walls and ceilings enough to attract guests – or should you offer something more?

Hotels are now battling it out with each other to have the most interesting and unique interior design. But does having unique furniture, lighting and windows have an impact on the number of guests? Do such interiors help to fill the hotel or just exhaust the investor’s budget? And why are there no ceiling lights in hotels... ?

More brands, more targeting of specific groups of customers, and more variety. How are demographic changes and changes in the approach towards consumers transforming the hotel market? Is there a genuine willingness to stand out from the others in an attempt to encourage new social groups? And why do some brands disclose the identities of their owners but others do not? Who’s right?

Hotels go where offices go. How hotels in regional cities should and shouldn’t differ from those in the largest metropolises. Where is there still room for hotels to open? And what should be their standard?